Podcasts
Build familiarity, trust and authority through conversation.
Evercrest Media develops editorially led podcasts for organisations with expertise, ideas and stories worth hearing.
We create executive and expert-led series that make complex subjects more accessible, bring influential voices into conversation and give audiences the opportunity to understand the people and thinking behind an organisation’s work.
Strategy and format development → editorial planning → guest coordination → briefing and scripting → recording and production → editing → distribution → supporting content
Conversations that build familiarity, not just reach.
Podcasts give organisations space to move beyond a campaign message or soundbite.
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A well-produced series can bring executives, researchers, practitioners, customers and people with lived experience into the same conversation — helping audiences understand not only what an organisation does, but the people, ideas and issues behind its work.
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For organisations operating in specialist or complex fields, that depth can turn expertise into something more accessible, memorable and human.
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Podcast listening is now firmly embedded in Australian media consumption. In 2025, 52% of Australian adults listened to podcasts in a typical week, while news and current affairs and society and culture were among the most popular genres, listened to by 29% and 22% of podcast listeners respectively.
The Opportunity
A strategic podcast can:
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Establish a credible leadership voice around a particular field or issue.
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Make complex subjects more accessible and engaging.
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Deepen relationships with stakeholders, customers and communities.
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Create a platform for influential guests, experts and collaborators.
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Give audiences greater familiarity with the people behind an organisation.
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Generate high-value source content for articles, newsletters, video and social channels.
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Build recognition consistently over time, rather than relying on individual campaign moments.
52%
29%
52% of Australian adults listened to podcasts in a typical week in 2025.
29% of podcast listeners listened to news and current affairs.Â
Society and culture was also among the most popular genres at 22%. Source: ACMA, 2026.
Executive interview series
Host-led conversations that give senior leaders a platform to explore the issues, ideas and developments shaping their sector.
Expert & issue-led podcasts
Editorial series that translate specialist knowledge into accessible conversations with researchers, practitioners and other influential voices.
Limited & campaign series
Purpose-built podcast seasons developed around a major issue, initiative, event or strategic communications objective.
Selected podcast work
Before establishing Evercrest Media, Founder and Managing Director Rose Mary Petrass produced and hosted executive and industry podcasts across sustainability, finance and the built environment.
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This experience informs Evercrest’s editorial approach: authoritative conversations, strong storytelling and a clear human angle.
Objective
Host-led interviews year-round, either weekly or fortnightly, that consistently attract downloads, subscribers, and high audience retention rates
Challenge
Maintaining a sustainable, year-round pipeline of engaging conversations with fresh angles appropriate for the audience, featuring senior leaders and exports from across the globe, while ensuring high-quality audio from remote recording across multiple recording devices.
Approach
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Ongoing editorial planning aligned with industry news.
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Identification and engagement of senior expert contributors, both locally & in overseas timezones.
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Development of interview questions and story angles.
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Research, interviews, technical production, incl editing.
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Distribution and marketing with content repurposing across multiple platforms.
Impact In Numbers
Before establishing Evercrest Media, Founder and Managing Director Rose Mary Petrass produced and hosted executive and industry podcasts across sustainability, finance and the built environment.
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This included hosting The Greener Way by Financial Standard environmental, social and corporate governance (ESG) masthead FS Sustainability, from 2023-2025. During her time running this weekly podcast, she interviewed guests spanning ASIC Commissioner, politicians and executives from global institutions.Â
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From 2021-2023 Petrass produced How to Build a Better World by The Fifth Estate, Australia's leading newspaper for the sustainable built environment. This was a host-led interview series on sustainable housing, with guests ranging from the Green Building Council of Australia (GBCA) — the nation's authority on sustainable buildings and communities — to Sydney's Chief Resilience Officer.
52
52+
52 episodes released per year, for a weekly podcast
52+ guests booked over a 12 month period